Travel Research Study
I conducted qualitative research for a travel company, created personas, and uncovered key insights into traveler engagement and purchasing behavior. The following case study describes the challenges, actions, and results of conducting this study.
⏱️ March - April 2022 (1.5 months)
Challenge 🥊
Create personas and provide thematic findings to understand traveler engagement and purchasing behaviors.
Present findings to stakeholders.
My Role 👩🏼💻
Lead researcher, facilitator, and note-taker.
Find research participants.
Synthesize data from 3 individual interviews and 1 dyad interview (i.e., a total of 5 participants).
Methodology 🔎
The ideal and actual contexts, dynamic, and approach are outlined below. Several constraints did not allow the "ideal" methodology to be met, and thus a different dynamic and approach needed to be done to complete the study.
Results 🏆
Out of 5 participants, 2 personas were created.
Each persona embodies all 5 participants into differentiating behaviors, attitudes, emotions, challenges, and characteristics.
5 thematic findings were found and presented similarly* to the videos below.
*These are the exact slides I used when I presented this back in 2021.